Another local commission: logo and branding for Supalicious, a Shropshire lifestyle brand. The brand’s business focus is about challenging business attitudes towards employees and entrepreneurs with MS. The brief was pretty open – the lead brand designer, Adam Beckett, gave me superheroes and 50’s hot rod cars as two visual touchstones. From that I built up the idea of the “flaming S” logo. It’s a simple enough image, but should prove to be adaptable to a variety of visual ends. There’s a clothing line planned, as well as various other business directions being explored.
The Oswestry Advertizer recently ran an article on the team, and their Scoopalicious ice-cream business.